Rolex Oyster Perpetual continues skywards in the run up to Christmas

How did one of Rolex’s traditionally less desirable models suddenly become THE must-have timepiece?

Since Watch Analytics put out their Tiffany OP post 5 days ago list prices have continued to climb on the secondary market. Some dealers have been listing these models at >GBP 40,000.

What’s caused the hype? two words… Nautilus + ‘Tiffany’

Unless you have been living under a rock you probably will have seen the recent limited edition run of Nautilus Tiffany watches (Tiffany Patek Philippe Nautilus Sells For $6.5 Million).

The Rolex Oyster Perpetual (OP) comes in a variety of colours, but the allure of the ‘Tiffany blue’ model has caused huge price growth since the Nautilus was unveiled in November 2021.

Some are speculating this specific Rolex model will be discontinued soon which is also adding to the frenzy.

Given the RRP vs secondary market multiple on an outright basis and compared with other similar OP models in different colours, it seems likely that prices might soften in the new year back to GBP 20-30k levels. However, if Rolex does discontinue this model it’s possible that we continue to see prices rise. If you can’t wait to get your hands on one of these pre-Xmas the 36mm ref 126000 looks slightly better value.

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